Wednesday, March 25, 2009

Audience, Character, Transition

"Designers should be fair and candid with their clients and serve them to the best of their abilities..." (Deitch, 22) We as designers are characters and our clients, employers, teachers are our audience. As designers or characters our job is to intrigue our audience with something expressive, innovative and inspiring. We can get inspiration from things that interest us or things that may relate closely to the concept of the project. As inspiration for my pattern layout for studio, I focused on the contours of berries and how they interact with one another. In the Baroque period, artist and designers were innovative and fresh with new ideas, but they also took inspiration from previous periods. Just as a writer writes a play and is in control of what happens, we as designers have that same opportunity when it comes to our work. Although our audience may have ideas and suggestions about our design, it is our slate or canvas to create. "The artist has a responsibility to the blank page..." (Robin, 80) With in our designs there are many characteristics that help our work stand out. We have to figure out what characteristics are needed to make our work "pop." In studio, my curves and strong contrast of positive and negative space are the characteristics that added a element of interest and uniqueness. Transition in design is very common as designers move from one idea to another. It can also be evident in our work as one concept can transition into the next. In the Baroque period, emotion was evoked and change was identified. The transition from the Renaissance to the Baroque period forced designers to be more creative and innovative targeting a new audience, but also taking from the past. "There is one profession and only one, namely which the reference is always to yesterday." (Le Corbuisier, 109)

[Re] vision:

"Without vision there is no art..." (Collier, 235) Revisioning or revising my work as a designer a key is a step in every design process that I am faced with. Through experimentation with different shapes and lineweights, I found patterns that did and didnt work. With the patterns that did work, I revised them to make them better and came to my final pattern. The Baroque period can be looked at as a revision of the Renaissnce. By taking what did work from that period, the designers then made improvements to further advance design in the world. In drafting, we always practice revision because we are required to produce atleast 2 copies of each assignment. That is succesful in that when drafting the final product, we are able to use what works and fix what doesnt.


"The distinction of a fine face lies in the quality of the feature and in a quite special and personal value of the relationship b/t them." (Le Corbuisier, 203) Through datum we understand order, compostion and overall organization in design. In finding/creating a pattern for our studio project, datum is an important factor in the final design. Though datum has a greater reference to straight lines, it can also be about how to organize positive/negative space. With that being said, my design/pattern is inspired from berries found in nature so its datum will be more organized around the contrast of positive/negative space more so than lines. Since datum relates also to organization, today's sub-divisions are composed around a datum on both a community scale and an individual scale. Just as Patrick suggested, the way the homes began to be organized in the 17 century around and enflade is the same way homes are organized today.

Works Cited:

Collier, Graham. Form, Space, and Vision. 1972. Prentice Hall Inc. Englewood Cliffs,


Corbuisier, Le. Towards a New Architecture. 1986. Dover Publications Inc. New York,


Deitch, Ronald M. Professional Practice. 1931. Peguis Publishers Limited.Winnipeg,


Landa, Robin. An Introduction to Design. 1983. Prentice Hall Inc. Englewood Cliffs,


We as designers are characters